When: Friday 22nd September 9.30am - 5:30pm
Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY
In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world.
But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that, well, just work.
Take the simple newsletter. It is one of the best ways I know to grow a business, build the community and culture of your brand. Like a tree needs roots, a brand needs to build its roots too.
A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come.
Don’t underestimate the power of a simple newsletter. It can seriously grow your business.
I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin.
But when done right, they become something else. With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold.
They have become so essential to our businesses, we made a decision to become good at them. There were no great books out there to read up on. So everything was learnt from doing. We asked questions. Why did that work? Why did that fail? What happens when we do this? The more we tested, the more we learnt. And we wrote it all down.
A simple methodology that works.
Then we adopted all the learning and put it into our own newsletter. And we saw our business grow hugely as a result. We didn’t send out more often. In fact, we reduced how many newsletters we would send out. We used our insights to get better at it. Not more frequent at it.
And then, for our own use, we began to articulate our learning. And we used this to teach our growing team, so everyone would understand why we build newsletters in that way. A way that gives results, connects a community and builds a brand. And the team follow the methodology daily, and quite simply, it works.
We have now turned that methodology into a one-day Do Workshop which will give you the essential key elements of making a newsletter that will grow your business.
We think this one-day workshop will be super useful.
Why should you attend?
If you are a startup, build a list before you even build the product. The reason a lot of startups fail is that they launch to no one.
If you are running a business that has been going for a while, we will show you how to re-engage your audience. We will share great examples from around the world that inspire their customers.
Nearly all the tools we share are free, and the beauty of a newsletter is how cost effective it is to build a great business on the back of a great newsletter.
About David Hieatt.
Co-founder Hiut Denim Co
Co-founder of The Do Lectures.
David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that is actually looked forward to. And Hiut Denim Co regularly receives gifts through the post thanking them for sending it out. And it delivered results. It has grown the Hiut Denim Co 25% each year for the last 3 years. And each year for the last 3 years, it has turned a profit.
“For me, the newsletter is one of the most important tools that I have in building a global denim brand. Second only to the sewing machine. Yes, you have to invest time, you have to put the effort in, but more than anything you have to understand the methodology of what you are doing, but when you do that, you will begin to see the results you set out to achieve.
What Will You Learn?
How to grow your community?
How to find your community?
Why you can’t just talk about you?
Why the role of curator is changing?
How to build a content team?
How to train your content team to find gold?
What you can outsource?
And what you can’t?
How important is timing?
Why you have to play the long game?
How to give it your voice?
How competitions can help find your people?
Why testing subject lines is so important?
How simple design helps your open rate?
How to stay interesting?
How to keep pushing forward?
How selling from a newsletter is changing?
Good simple food.
Plus teas, coffees, and snacks throughout the day.